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Branding

We understand that when you place an order, you are giving us the responsibility of brand custodian.  We therefore strive not only for a timely delivery of the goods you want, but to ensure that the personalisation of those items [and how that portrays your brand] is to the standard you expect.

Artwork Approvals

Prior to putting any order into production we will ALWAYS send you an artwork approval. This document is produced by our artwork department so that you can see a “virtual sample” of how the finished product will look. It also contains such vital information as product specifications, print details, etc. An example can be seen here.

Sending Us Your Graphics

Before we can produce any visuals, we need to know what you want printed. This will usually include your logo, a copy of which can be emailed to us. The ideal format in which to send it is a vector based .eps or .ai. We can also usually use high resolution .jpeg and PDF files.

If these terms are alien to you, don’t worry! Just email us whatever you have. We’ll confirm the files’ suitability, and what the next steps are.

Graphics Layout

Whilst many companies employ the services of a graphic designer to lay out their artwork, some do not. In these cases, our artwork department will your graphics in accordance with your needs. Where appropriate you will be supplied with a choice of options to choose from. Of course we will not proceed with production until you are satisfied with the graphics.

Personalisation Methods

There are many different personalisation techniques available to suit the varied range of products that we supply. We will suggest the most appropriate method to meet your requirements. A brief overview of each method can be viewed below:

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  • Screen Printing: it is the process of using a stencil to apply ink on to a substrate, whether it be t-shirts, posters, stickers, vinyl, wood, or other materials. Only 1 colour can be printed at a time and there are limits to the number of colours that can be printed, depending on the surface material.
  • Transfer Printing: is the term used to describe textile and related printing processes in which the design is first printed onto a flexible non-textile substrate and later transferred by a separate process to a textile or other material. Printing this way has limitations because a heat process is used to complete the transfer of the design. It does however allow for full-colour images or logos to be faithfully reproduced.
  • Digital Printing: refers to methods of printing from a digital-based image directly to a variety of media. Although it can sometimes be more expensive, it is a quicker and less labour-intensive process because it doesn’t require printing plates. Primarily used for printing high quality, full-colour images onto paper.
  • Engraving: is the practice of incising a design on to a hard, usually flat surface, by cutting grooves into it. It is primarily used for personalising metal or in the case of laser-engraving for personalising glass, crystal or in some cases leather. Another offshoot of this type of branding is sand-blasting onto glass, where the design is created on a stencil and placed over the area to be decorated and then “blasted” with a high-pressure sand system to reproduce the design on the surface of the glass.
  • Doming: Domed labels are printed pressure-sensitive labels that have a thick dome-shaped clear polyurethane coating. These labels are much more permanent than many other standard labels and don’t show as much wear. In some cases the clear polyurethane substance, even after hardening, is self-healing. Minor scratches or cuts heal themselves and the label looks like new once again.
  • Embossing / Debossing: are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side). Certain individuals, corporations or organisational bodies use this technique to brand or personalise their high-quality stationery, letterheads & business cards. It is primarily used however for branding leather goods and other related materials.
  • Foil-blocking: is the application of pigment or metallic foil, often gold or silver, to paper or other materials. The process involves a heated die being stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper. Foil stamping can be combined with embossing to create a more striking 3D image. Used almost primarily for branding leather, faux leather goods, it can also be used for creating unique paper products.
  • Embroidery: is the craft of decorating fabric or other materials with needle and thread or yarn. Embroidery is most often used on caps, hats, coats, badges, etc. and comes with a wide variety of thread or yarn colours. Embroidery may also incorporate other materials such as metal strips, pearls, beads, quills, and sequins.
  • Moulding: is the process of manufacturing by shaping pliable raw material using a rigid frame or model called a pattern. The mould is a hollowed-out block that is filled with a liquid-like plastic, glass, metal, or ceramic raw materials. This then hardens or sets inside the mould, adopting its shape. It is the ideal method to use when creating 2D or 3D replicas of a logo or “catch-phrase”.
  • Weaving: Woven fabric is a cloth formed by weaving. It is worked on a big loom and made of many threads woven on a warp and a weft. Ideal for reproducing logos on clothing such as ties or scarves, it is also used for the manufacture of personalised lanyards, bags and other tailor-made products.